Who Qualifies
To be considered for membership, producers must meet all of the following criteria:
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Production & Ownership
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Producing fewer than 5,000 cases annually
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Independently owned and family-run
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No corporate or private equity backing
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Customer Connection
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Direct engagement with guests by the owner, grower, or winemaker
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Experiences rooted in agritourism, hospitality, and long-term relationships
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A “friends for life” mindset — not transactional encounters
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Sales Model
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Majority Direct-to-Consumer
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Boutique wines rarely found in distribution
The Verification Process
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Online application submission
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Peer review and board approval
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Member Code of Hospitality
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A written commitment to VMP core principles
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Annual dues
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$1,000 annually
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501(c)(3) status makes dues tax-deductible
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Welcome & Launch
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Official use of the VMP seal
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Inclusion in the VMP digital marketplace
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PR and storytelling support (as developed)
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Membership is reviewed, renewed, and protected — ensuring the seal remains meaningful.