STFF Napa Valley, is the only association 100% dedicated to Napa Valley’s Micro-Producers and Micro-Wineries.
Our mission is to grow, promote and protect the Napa Valley's Micro-Producers & Micro-Wineries.
Micro-Producer Qualifications:
-
​Have an operational wine brand that produces less than 5,000 gallons annual production.
-
Must be a Napa Valley grape grower
-
At least 75 percent of the wine produced must use Napa AVA fruit.
-
Adherence to sustainable practices in the vineyards and/or winery, demonstrating responsible stewardship of the land.
-
Offer customers direct access to the grower/winemaker/owner, often tasting across the table with the grape grower and/or winemaker/owner.
-
A majority of wine sales must be direct-to-consumer, enhancing the personalized connection with customers.

STFF ASSOCIATION MEMBERSHIP TIERS
STFF is fully dedicated to Napa Valley’s Micro-Producers and Micro-Wineries. These new tiers reflect growing value for Verified Micro-Producers as STFF's visibility and marketing initiatives roll out in 2025. Marketing plans and initiatives change from year to year, so please reach out to us to get the current year's marketing plans.
Rooted Tier
For small producers wanting increased credibility and have a seat at the table. Perfect for staying connected and authentic.
$1,000/annually
Featured Tier
For full engagement at a polished and professional level. Great for those who need content, photography and visibility.
$3,000/annually
A LA CARTE ADD-ONS:
STFF Micro-Winery Steps to Success Handbook + Fast Start Guide
The Steps to Success Handbook and Fast Start Guide is a 100+ page guide with information about what a Micro-Winery is, various options for a Micro-Winery build out, and what Napa County requires from applicants. In addition, we've also included a resource guide with recommended vendors. For more information on the Steps to Success handbook and Fast Track Guide, please make note of this request in the application above.